Smart finance app for Barclays ventures.
App & Brand
To help Barclays Bank in the ‘battle for relevance’ in an ever-changing digital landscape. Barclays needed to broaden its offering and appeal to a wider target audience to increase its market share.
I was the lead designer for the project to deliver a life admin app that would simplify savings and help consumers cut costs, deal with admin tasks, and keep track of spending across their accounts.