Soho House
Project
App Design
Year
2022 - 2023
Soho House is the world's largest private members club, uniting creative minds worldwide. Launched in 2020, the digital companion app is now at the core of its member experience.
Soho wanted a relevant, personal and unique app for members to reflect its diverse range of events and offerings and help members maximise their membership while delivering on the commercial objectives.
The new design focused on improving discoverability, dynamically populating events, screenings, and showcasing the broad range of restaurants, rooms and available classes based on location and preferences.
